INTRODUCTION TO DIGITAL MARKETING FOR MSME ENTREPRENEURS IN TANJUNG RAYA DISTRICT
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Abstract
Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting local economic development and creating employment opportunities. However, many MSME entrepreneurs in Tanjung Raya District still face challenges in utilizing digital technology for marketing activities. Limited knowledge and skills in digital marketing have reduced their ability to reach wider markets and compete effectively in the digital business environment. Therefore, a community service program entitled "Introduction to Digital Marketing for MSME Entrepreneurs in Tanjung Raya District" was conducted to improve participants’ understanding and practical skills in digital marketing.
The program was implemented through several stages, including preparation, training, mentoring, and evaluation. The training covered digital marketing concepts, social media utilization, content creation, online branding, customer engagement, and the use of digital platforms such as Facebook, Instagram, TikTok, WhatsApp Business, and online marketplaces. Interactive methods, including lectures, discussions, demonstrations, and hands-on practice, were employed to enhance participants’ learning experiences.
The results of the program showed that participants experienced significant improvements in their understanding of digital marketing concepts and their ability to utilize digital platforms for business promotion. Participants demonstrated increased confidence in creating promotional content, managing social media accounts, and implementing digital marketing strategies. The mentoring activities further supported the practical application of the knowledge and skills acquired during the training.
In conclusion, the program successfully enhanced digital marketing literacy among MSME entrepreneurs in Tanjung Raya District and encouraged the adoption of digital technologies in business operations. The initiative is expected to contribute to improved business competitiveness, expanded market access, and sustainable economic development within the local community.
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