MARKETPLACE TRAINING USING SHOPEE AND TOKOPEDIA FOR MSMEs IN MESUJI REGENCY
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Abstract
The rapid development of information and communication technology has transformed marketing practices from conventional methods to digital-based approaches. Marketplaces such as Shopee and Tokopedia have become effective platforms for Micro, Small, and Medium Enterprises (MSMEs) to expand market reach and enhance product competitiveness. However, many MSME owners in Mesuji Regency still lack adequate knowledge and skills in utilizing marketplace platforms as digital marketing tools. Therefore, a marketplace training program was conducted to improve digital literacy and online marketing capabilities among MSME entrepreneurs.
This community service activity aimed to enhance the knowledge and skills of MSME participants in creating, managing, and optimizing online stores on Shopee and Tokopedia platforms. The implementation methods included lectures, demonstrations, hands-on practice, discussions, and mentoring sessions. The training materials covered marketplace introduction, online store registration, product listing, transaction management, and digital promotion strategies.
The results showed that the training successfully improved participants’ understanding and skills in utilizing marketplaces as digital marketing channels. Most participants were able to create online store accounts, upload products, manage transactions, and utilize promotional features available on the platforms. Furthermore, participants gained a better understanding of the importance of digital transformation in business development and market expansion at regional and national levels.
The marketplace training program for MSMEs in Mesuji Regency had a positive impact on improving digital literacy, online marketing capabilities, and business readiness to compete in the digital economy era. This activity is expected to serve as an initial step in accelerating the digital transformation of MSMEs, enabling them to increase productivity, competitiveness, and business sustainability in the long term.
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